Posts tagged #Personal Brand

Creating A Clean Personal Brand

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Personal branding is how others view what you do and who you are online.

A personal brand in 2019 is a necessity, as so many business and networking opportunities start digitally. An effective personal brand needs to be unique, relevant and appealing. It’s worth spending some time investing in your brand and making it worthwhile.

You may have a personal brand whether you know it or not. When job hunting, it’s even more critical. It’s estimated 93% of hiring managers will review a candidate’s social profile before making a hiring decision. Is your profile helping or hurting you? Here are some ways to build and maintain a clean personal brand for 2019.

  1. Polish Your Online Profiles - Clean up your photos (including tagged photos), make sure your bios are up-to-date and reflect your most recent experiences and goals.

  2. Google Yourself - Make sure the results link to profiles you’d be proud for employers to see. If not, make changes. Deactivate the social sites you’re no longer active on and refresh the profiles you still use as a great starting place.

  3. Highlight Your Uniqueness - What makes you different from everyone else? Is it your experience in a certain field or perhaps it’s your cross-channel expertise. Make sure your unique skills are showcased within your personal brand.

  4. Be Authentic - Your social media accounts are important but your personal brand extends beyond them. The way you hold yourself, your interactions, and the values you portray in real life (both inside and outside work) set the stage for your personal brand. Online profiles are important but don’t get too caught up in the online portion of building a personal brand and overlook authentic, true interactions.

There’s no doubt a poorly defined personal brand can be detrimental to your professional image. If you don’t define an image for yourself, others will define one for you. And it won’t necessarily show your best side. At the Wilbanks Consulting Group, our team can help you portray a polished personal brand that speaks to your goals and depicts your experiences. Get in touch with our team to learn more.

Posted on March 26, 2019 and filed under Search Strategy, Career.

Why You Should Create A Personal Brand

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“Life isn’t about finding yourself. Life is about creating yourself.”

When you hear the phrase “personal brand”, celebrities or social media influencers probably first come to mind. But in today’s always “on” world, people have a personal brand online, whether they know it or not.

A personal brand is simply the image you project to the public that differentiates you from others. And personal branding is becoming increasingly important during the hiring process. When recruiters and hiring managers vet top candidates, they often search your name on Google and popular social media sites to see if you’d be a good fit for the role and company. Having a strong personal brand will help you favorably stand out to future employers.

It takes dedication and consistency to produce a personal brand that yields influence and attracts employers. You can – and should – do certain things to maximize your personal brand and establish it as a true reflection of yourself and your professional aptitude.

4 Reasons Why You Should Create A Personal Brand

1. Personal Branding is Content You Can Control

While you can’t necessarily control what others say about you, you can control the content you post. Best-selling author, Krista Neher states, “start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way.”

Employers want to know what makes you different than other job candidates. What skills and qualities can you bring to the role and the company? Incorporate your unique qualities into your personal brand.

2. Audience Equals Influence

When you have a strong personal brand, you have an audience of people who look forward to what you’re going to say next. It’s human nature to want other’s attention and this is exactly what a strong personal brand does: it grabs attention. This attention gives you influence within your niche.

As a professional, having an audience can help propel your personal brand to the next level. For example, if you publish an article on Linkedin that resonates with your audience, your audience is likely to share and engage with it. The engagement will trigger the algorithm to surface the article into more people’s newsfeeds. Perhaps it’s surfaced on your dream employer’s newsfeed, they read it, and contact you for a job opening.

3. Networking Becomes Simpler

Whether you’re job searching or changing career paths, networking is a big part of elevating your career. And by putting yourself out there with a carefully curated personal brand, people will take note of the content you produce and your areas of expertise. This can help expand your network and open opportunities for networking events.

4. Opportunities Arise

Presenting your thoughts, beliefs, and personality online in a unique and compelling way opens up opportunities to become a thought leader in your niche. With hard work, consistency, and an audience, this gives you leverage when you’re looking to find your dream job or ascend higher in your career. An effective personal brand opens opportunities with influential people who can help you achieve the next step in your career

Branding is an art that takes time, consistency, and dedication. Success won’t happen overnight. Clean up your profiles and update your information regularly. Clearly define what “your brand” brings to the table and focus on the platforms that best showcase it best.

What are you currently doing to establish your personal brand?

Posted on August 14, 2018 and filed under Search Strategy, Career.