“Life isn’t about finding yourself. Life is about creating yourself.”
When you hear the phrase “personal brand”, celebrities or social media influencers probably first come to mind. But in today’s always “on” world, people have a personal brand online, whether they know it or not.
A personal brand is simply the image you project to the public that differentiates you from others. And personal branding is becoming increasingly important during the hiring process. When recruiters and hiring managers vet top candidates, they often search your name on Google and popular social media sites to see if you’d be a good fit for the role and company. Having a strong personal brand will help you favorably stand out to future employers.
It takes dedication and consistency to produce a personal brand that yields influence and attracts employers. You can – and should – do certain things to maximize your personal brand and establish it as a true reflection of yourself and your professional aptitude.
4 Reasons Why You Should Create A Personal Brand
1. Personal Branding is Content You Can Control
While you can’t necessarily control what others say about you, you can control the content you post. Best-selling author, Krista Neher states, “start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way.”
Employers want to know what makes you different than other job candidates. What skills and qualities can you bring to the role and the company? Incorporate your unique qualities into your personal brand.
2. Audience Equals Influence
When you have a strong personal brand, you have an audience of people who look forward to what you’re going to say next. It’s human nature to want other’s attention and this is exactly what a strong personal brand does: it grabs attention. This attention gives you influence within your niche.
As a professional, having an audience can help propel your personal brand to the next level. For example, if you publish an article on Linkedin that resonates with your audience, your audience is likely to share and engage with it. The engagement will trigger the algorithm to surface the article into more people’s newsfeeds. Perhaps it’s surfaced on your dream employer’s newsfeed, they read it, and contact you for a job opening.
3. Networking Becomes Simpler
Whether you’re job searching or changing career paths, networking is a big part of elevating your career. And by putting yourself out there with a carefully curated personal brand, people will take note of the content you produce and your areas of expertise. This can help expand your network and open opportunities for networking events.
4. Opportunities Arise
Presenting your thoughts, beliefs, and personality online in a unique and compelling way opens up opportunities to become a thought leader in your niche. With hard work, consistency, and an audience, this gives you leverage when you’re looking to find your dream job or ascend higher in your career. An effective personal brand opens opportunities with influential people who can help you achieve the next step in your career
Branding is an art that takes time, consistency, and dedication. Success won’t happen overnight. Clean up your profiles and update your information regularly. Clearly define what “your brand” brings to the table and focus on the platforms that best showcase it best.
What are you currently doing to establish your personal brand?