LinkedIn is the top social network for working professionals. In fact, this recent LinkedIn article published the following statistics:
There are 467 million users on LinkedIn across the globe
There are 3 million active job listings on LinkedIn
...If you are looking for a job, it’s essential to have a LinkedIn profile.
...If you are a working professional, it’s smart to have an updated LinkedIn profile.
...If you are looking to switch careers, it’s critical to have a strategically built LinkedIn profile.
Resume and cover letter still reign supreme in the job search world, but a LinkedIn profile comes in at a very, very close third. The network provides an interactive, more visual way to show your skills and experience while allowing others to weigh in through on-profile reference recommendations and skill endorsement. It also provides amazing networking opportunities that were impossible before its existence.
With the New Year comes a refresh of many projects and budgets, opening doors for many companies to hire and shake things up a bit with lateral moves and promotions. This is the perfect time of year to give your profile a facelift. If you don’t have an account, sign up at www.linkedin.com.
Here are a few basic tips for updating your profile:
Make sure your profile picture is professional and taken with good lighting.
Update your current position description to be accurate. Include any of the new skills and projects you are currently working on!
Eliminate generic descriptor words and instead opt for words that are dynamic and not over used (like motivate, help, work with, etc.)
If you have new references, send a request asking if they can write up a recommendation to include on your profile.
Look at other professionals in your industry to see if they have included something on their profile that you are currently lacking. Determine if adding a similar element to your profile would help your profile stand out.
Want to dig deeper? We are so passionate and about helping our clients build the perfect LinkedIn profile, we offer 3 different service packages, but our most popular service is Level 3:
Level 3 (the most popular LinkedIn service) - all Level 1 & 2 services plus:
After the initial consultation, we conduct keyword research for appropriate industry-specific and position-relevant keywords to include for optimal search visibility.
Following keyword approval, we complete a full draft of your tailored LinkedIn profile.
The same procedure is then followed as with Level 2 service, with emphasis on the industry-specific and position-relevant customization of your profile.