Remember when your grandmother told you as a child that you are as unique as a snowflake? Or maybe it was your aunt, mother, father, best friend - or maybe you read it in a book. I think everyone has been told this at some point in their lives. And guess what? It’s just as true in professional settings as it was in your childhood. You are unique, and you can use that to your advantage when trying to land your next job!
Every recruiter or Human Resources manager will want to know why you are a better option than your competitor. How do you answer this when you most likely have no idea who the other candidate is? Forget about “the other guy;” tell them what’s unique about you, and why that will be of great benefit to them. These are called your “Unique Selling Points.” Here’s a brief overview of how you can do so:
Analyze yourself. Figure out what you are good at and what makes you unique among the average industry professional.
Choose 3-5 unique selling points to focus on.
Define why your unique selling points bring value.
Perfect your pitch and sell yourself!
The most important thing after completing the above steps is to exude confidence. No one will believe you are the real deal if you are being too humble and meek about your skills. It can be a fine line between humility and arrogance but it’s an important one to balance in the professional world.
Learn more about your unique selling points and how you can highlight your value during an interview in our WCG Online Academy course “Interview Illustrations: Highlight Your Value” The course includes initial interview preparation tips, support in determining your unique selling points, how to illustrate your points professionally and how to practice your pitch.